Why is my app cr@p?

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Tracey M Benson

It is no surprise that one of the largest ways that people are viewing online content is via mobile and hand-held devices. The Australian Communications and Media Authority stated that “Smartphones are increasingly core to Australians’ communications choices, with 11.19 million smartphone users in Australia at May 2013, up 29 per cent since May 2012.”

commsreportchart51 gif*Relates to use of the internet via a mobile phone handset each year during the month of June.

Source: ACMA Communications report 2012–13. (Fig. 5.1)

This switch to mobile and hand-held devices has created an increased demand from users (audiences and consumers) for mobile ready content, spawning an exponential increase in app development.

As with the rise of websites in the 90s and early noughties, there is evidentially a wildly diverse range of approaches, resulting in some fantastic apps as well as some duds. I…

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